PECULIARITIES OF MANAGING STRATEGIC CHANGES IN THE ECONOMIC ACTIVITY OF MODERN ORGANIZATIONS

Abstract

The purpose of the article is to substantiate the theoretical foundations and develop practical recommendations for managing strategic changes in the economic activities of organizations in modern conditions.

Scientific novelty. Based on a generalization of scholars' approaches to the interpretation of the concept of "strategic management", the essence of management of strategic changes in economic activity is defined as principles, methods, tools, methodology, and systematic measures by the management of organizations aimed at influencing the enterprise as a platform for strategic changes that determine the long-term development of the organization. The purpose of such measures is to move the enterprise from one state to another (desired), by the strategic goals defined with due regard to the requirements of stakeholders and the impact of the environment in which the organization operates.

The modern instruments for developing and implementing strategic changes in the economic activities of modern organizations are researched, among which are the functions of strategic change management, stages of implementation of strategic changes, methods of analysis and control over the implementation of strategic changes, and methods of overcoming resistance to change.

Ways to overcome resistance to change are proposed, including holding meetings at the beginning of the working day to provide employees with information on current organizational changes; improving the system of staff motivation; organizing workplaces for comfortable work; identifying and eliminating emotional stress of employees; holding general meetings to get acquainted with the plan of measures for changes and discuss problems and issues to reduce staff resistance; developing a program and conducting training to improve the skills of employees; development of a regulation on staff adaptation.

Conclusions. The article explores the peculiarities of managing strategic changes as an object of management, which allows defining them as organizational changes that occur in the context of strategic management.

Strategic changes are closely related to changes in the vision of employees and are impossible without them. Therefore, further research will be aimed at developing programs for the development of staff's systemic thinking, business vision, skills for independent decision-making, leadership, teamwork skills, effective communication, stress management, and so on. This universal training prepares employees for change and overcoming resistance.