MECHANISM FOR IMPLEMENTING THE CONCEPT OF BALANCED DEVELOPMENT OF THE AGRICULTURAL SPHERE IN THE CONDITIONS OF DIGITALIZATION

Abstract

The purpose of the article is to substantiate the feasibility of applying the concept of balanced development of the agricultural sector in the context of digital transformation and to develop an appropriate mechanism.

The scientific novelty. Despite the difficult conditions of today, most areas of economic activity continue transformation processes towards the digitalization of the economy and society. The digitalization of the agricultural sector requires a modern vision of digital transformation processes, taking into account the rational use of the land bank, further greening of production and reduction of harmful impacts on the environment. This development should be based on the conceptual principles of balanced development, which provides for economic growth of production at the macro-, meso- and micro-levels taking into account the ability of ecosystems to recover and support the vital activity of current and future generations. It is proven that the agricultural sector, despite a number of problems described in the article, is actively integrated into digital transformations through the introduction of geographic information systems, on-board computers, and modern software. Due to this, productivity increases, the attractiveness of employment in the agricultural sector for young people increases, the quality of life is modified, and new social standards are introduced. The novelty of the article is the definition of the main principles for implementing the concept of balanced development of the agricultural sector, including complementarity, economy, adaptability, and diversification. A mechanism for implementing the concept of balanced development of the agricultural sector is presented, which takes into account the peculiarities of the ecosystems of the regions. The use of conversion mechanisms for the post-war development of the agricultural sector is proposed, namely the implementation of digital technologies in production relations. Such technologies include fpv-drones and quad copters, which can track the movement of livestock on pastures, control territories, deliver small loads to fields, etc. In order to reduce the digital divide and provide agriculture with sustainable connectivity, the use of starlink terminals is proposed.

Conclusions. Despite the presence of a number of problematic issues (both general and specific), the digitalization of the agricultural sector is a priority vector of post-war development based on the introduction of the conceptual foundations of balanced development. In further research, it is planned to develop scientific and methodological principles for determining the effectiveness of the transition of the agricultural sector to the conceptual foundations of balanced development, taking into account the characteristics of territorial ecosystems and the environmental and social responsibility of a digitalized agricultural enterprise.