STRATEGIES OF SOCIAL RESPONSIBILITY OF AGRARIAN BUSINESS IN CONDITIONS OF UNCERTAINTY

Abstract

The article examines the strategies for the development of social responsibility of agricultural business in conditions of uncertainty. Key approaches to implementing social responsibility are analyzed, the main challenges and opportunities for the agricultural sector are identified, and practical recommendations are proposed to enhance the effectiveness of socially responsible initiatives.

The purpose of the article is to analyze the development and implementation of social responsibility strategies for agricultural businesses in Ukraine, with a focus on ensuring the stability and sustainable development of the agricultural sector under martial law conditions. The study aims to identify practical measures necessary to support agricultural enterprises, restore the socio-economic potential of rural areas, and strengthen the national economy in times of uncertainty.

The scientific novelty lies in the development of a comprehensive approach to integrating social responsibility into the strategic management of agricultural enterprises, considering the specific challenges posed by martial law in Ukraine. The article proposes adaptive strategies for social responsibility with an emphasis on innovative approaches, including the implementation of «green» technologies, the harmonization of local and global sustainability standards, and the development of crisis-response measures. Additionally, the study offers practical tools for assessing the effectiveness of socially responsible initiatives, such as the use of the Balanced Scorecard (BSC) and non-financial reporting based on international standards like GRI and ISO 26000.

Conclusions. Despite the ongoing war and economic instability, Ukraine's agricultural sector has demonstrated resilience, maintaining a significant contribution to food security and socio-economic stability. The effective implementation of social responsibility strategies in agricultural business has been identified as a key factor in adapting to crisis conditions, ensuring economic efficiency, and supporting community development. The study highlights strategies such as crisis adaptation, innovation, cost reduction, and focusing on niche market segments as critical for agricultural enterprises to overcome challenges and enhance their resilience. The importance of stakeholder engagement, risk analysis, and the integration of environmental, economic, and social priorities into strategic planning is emphasized. Systematic implementation of social responsibility measures not only strengthens the competitiveness of Ukrainian agribusiness but also enhances its role in international markets, contributing to the achievement of sustainable development goals and economic recovery.